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Our Mission
My mission is to create the highest quality electric
guitar for the most affordable price.
My
instruments are custom
designed and hand finished in the UK to fit the precise
requirements of each individual guitar player's wishes,
but without the high cost you would expect see at this
level of craftsmanship.
I use the exact same production process
as the big name guitar manufacturers, using the finest
woods, electronics and hardware.
My luthiers
and I have decades of hands-on guitar
building and “fine tuning” which insures that our
guitars deliver the best possible guitar at these
incredible prices:
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TONE - Vintage sensibilities come
together with design innovation for tone that satisfies
the most discriminating players.
STYLE -
My guitars are an extension of
your musical and stylistic individuality, a unique voice
in a sea of clones.
VALUE -
I put
extensive research and development into
my products to raise the level
of performance. That is why
my guitars are often compared
to gear costing several times more.
SERVICE - A product is only as good as
the people who stand behind it.
My
philosophy is simple: treat customers the same way
I want to be
treated.
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I have been
building, collecting & playing guitars all my life. My
collection has become quite extensive ranging from
Stratocasters from the 50's, 60's, and 70's to more
exotic guitars such as D'angelico, D'aquisto, Zemaitis,
Fender & Gibson Custom Shop, and my
Birdfish made by Ulrich Teuffel shown below.
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I have spent
years refining techniques to make my guitars play and
sound as good as possible. My guitars have to pass the
basic criteria:
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Sound,
Playability, Looks and Affordability
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I utilise my
collection to take precise measurements of the
construction and setup from world class guitars and
transfer these onto my own guitars.
The kind of setup performed on a £10,000+ Custom Guitar
is the same as the setup I perform on all my guitars (see
setup section) regardless of the cost of the guitar.
I also perform these setups on my customers own guitars
- a well setup guitar is a pleasure to play and hear.
If you have any questions, please feel free to
contact me.
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